How does Oalen Cosmetics handle custom and private label orders?

In an industry crowded with factories that push stock formulas and minimum orders in the tens of thousands, Guangzhou Oalen Cosmetics has built a reputation for doing things differently. The company's custom and private label service is structured around one core belief: a brand should never have to compromise on formula, packaging, or identity just because they're not ordering a container-load on their first run.

So what does the process actually look like? From the first inquiry to the shipment that arrives at a brand founder's warehouse, here is how Oalen handles it — step by step.

Initial consultation — understanding the brief
Every order starts with a conversation, not a catalog. Oalen's team reaches out within 24 hours of an inquiry to understand the brand's target market, product category, preferred formulation direction, and packaging vision. There are no templates here — whether a client arrives with a fully specified brief or nothing more than an idea, the consultation is designed to turn ambiguity into a clear development roadmap.

Formula selection or custom development
Clients can choose from two paths. The first is selecting from Oalen's library of over 13,500 existing formulas — a ready-made base that can be adjusted for scent, active ingredients, or performance claims. The second is fully custom development: Oalen's R&D team, supported by 20 engineers and 8 in-house laboratories, builds the formula from scratch to the client's exact specification. Both paths lead to the same place — a product that is genuinely the brand's own.

13,500+ proprietary formulas
Full custom R&D available
8 labs · 20 engineers

Sampling and iteration
No order moves to production until the client has approved a physical sample. Standard samples are dispatched within 7–10 business days; fully custom formulations take 15–20 days. Oalen actively encourages clients to conduct real-user testing during this phase and supports multiple revision rounds until the formula is exactly right. This is the step that separates manufacturers that care from those that simply process orders.

Packaging design and private labeling
Once the formula is locked, attention turns to packaging. Oalen's in-house design team works with the brand on bottle selection, label design, outer carton, and gift-set configuration. Clients can bring their own print-ready artwork or brief the team from scratch. Every element — bottle shape, label stock, closure type, printed finish — is available for customization. Private label brands receive their own identity end to end: nothing ships with Oalen branding unless the client specifically wants it for co-manufacturing purposes.